Search Engine Optimization in California
Want More Website Traffic, Leads, and Sales? Get It With Help from Be Famous Media
- 91% of search traffic is generated by the sites listed on the first page of Google search results page.
- 93% of online experiences begin with a search engine.
- 97% of consumers go online to find local services.
Are your website and/or company listed several times on the first page of Google for your products or services?
If not, you’re losing leads and sales to your competition—guaranteed!
Regardless of what type of business you own, Search Engine Optimization (SEO) must be one of the main digital marketing strategies. Learn about Be Famous Media’s Local SEO and Organic SEO services below, including how we deliver our SEO services, what we do differently, and how to choose if you need assistance from Be Famous Media. Are you ready to get started with our results-driven SEO services? Contact Us.
What Is SEO / Search Engine Optimization?
How does SEO work?
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance: Check out this graphic from Moz
How Do I Find SEO Services?
Although no two SEO companies are identical, the best of them share several features. Above all else, look for a company with experience that matches your budget and need. No certification or level of education is a replacement for years of digital marketing success. Next, find a company that stays current with new changes in SEO. Search engines are always developing and updating their algorithms. The top SEO companies stay on top of those developments and adjust their strategies accordingly. Finally, look for a company with great testimonials. Choose a partner that has a history of producing excellent customer service.
How Does an SEO Company Work?
The company should be handling the day-to-day work of ensuring that your website ranks well in the search engines. This way, you can concentrate on growing your business.
When you choose an agency like Be Famous Media, you’re partnering with an SEO company that will monitor your rank and suggests changes that will increase your visibility to people in your target market.
Typically, your SEO company will handle both types of SEO:
On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) to improve search engine ranking and visibility. Most of this work involves optimizing both the content and website source code.
Off-site SEO (also known as off-page SEO) is when the optimization for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. Other reputable places accomplish this on the Internet (pages, websites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content.
Why Should I Hire a Search Engine Marketing Company?
If you have an abundance of free time on your hands, you can undoubtedly tackle SEO services yourself. That’s probably not the case, however. If you’re like most businesspeople – your time might be better spent running your business, that’s why you will find a higher ROI when you outsource your SEO duties to a reputable company. Then, when that company is executing your SEO, you can focus on strengthening your business.
What Should I Ask an SEO Company?
There are specific questions you can ask when examining an SEO company that you’re thinking about hiring:
- How many years have you been in business?
- What kind and how often of reports do you provide?
- How is the ROI tracked?
- What experience do you have with businesses in my industry?
- What are the modern trends in SEO?
- Do you offer a complimentary website audit?
- What kinds of approaches generally work for businesses in my industry?
- How do you stay on top of the latest changes in SEO?
Why Be Famous
ARE WE THE RIGHT FIT FOR YOU?
At Be Famous Media, we specialize in creating new and improved avenues for small businesses to succeed. Running a business today becomes increasingly competitive as more and more businesses work to provide information and support to their customers across an ever-growing online landscape. Stay ahead of the game with Be Famous Media!
We give small businesses top-quality strategies that will help get your small business on the first page of Google. We use tried and true tactics to help small businesses bring more traffic to their website and more business through the door.
Be Famous Media …a results-driven digital marketing agency based in Lynchburg VA.
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