Your kids, cousins or siblings are probably already on Facebook. Maybe your mother and grandmother are too. But are your current and potential future customers on Facebook? Probably so. Keep reading to find out how to market to them.
Engage your customers by replying to their posts as much as possible. Take a look at your wall daily, and pay attention if someone tags you in a post. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Offer free samples to your subscribers who share your information with others. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Facebook Offers lets you provide freebies or host contests easily. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.
Always be sure that you’re answering things when people ask you questions or leave you comments. Thank them for contacting you, and give them a great answer. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Custom tabs can help you make your Facebook marketing strategies more efficient. These allow for increased organization, making your page very user friendly. When you run a contest, put it on its own tab, for instance.
If you receive a “like” from someone, give them a special offer. You can gain a large amount of attention quickly by the use of the “like” button. It is appealing to users to get a free gift when they give a page a like. You could give it out to everyone or just have one winner. If they know they can get something they want, they will like it without hesitation.
Develop discussions on your page to increase exposure. They’ll love to feel so important. When they have input, they’ll feel special. For example, if you blog, try asking them what kinds of posts they would like to read.
If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This is a non-intrusive form of marketing that allows people to connect to your business. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.
Look for opportunities to become a leader. Facebook lets you prove yourself to be a leader within your niche. Try to find ways to answer questions or make insightful comments in your niche area. This gets your brand out to more people, which means more fans for you.
Do not turn off comments; your fans need to tell you how they feel. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
When you get comments, respond to each of them the best you can. This means inbox messages and comments on your page. It is not always easy to do so, but it could pay off for you in the end.
Be sparing in your use of Facebook’s Update ability. It can be used to send a direct message to those following your page. Only use it for very important events and news like an emergency, etc. It is not for promotions but for actual news that should be brought to your followers’ attention.
Have customers post reviews to your Facebook profile. This will show the quality of your product and give you an idea of whether or not changes need to be made. The reviews of past or current customers can help others make purchasing decisions.
You most likely have your own Facebook, so you will know what your customers will see, what they do and what they wish to know. Use common sense and these tips to come up with an amazing Facebook marketing plan. You’ll get more profit if you try harder.