Be Famous Media
Frequently asked questions.
You have questions about digital marketing – we have answers! Below is a list of questions frequently asked that we are often asked by our clients and the questions that are commonly asked online and on social media.
What is digital marketing?
Digital marketing, also called online marketing, promotes brands to connect with potential customers using the internet and other forms of digital communication. This includes email, social media, web-based advertising, and text and multimedia messages as a marketing channel.
What is SEO?
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
How often should you redesign your website?
A general rule of thumb, you should redesign your website once every two to three years. This is simply because if your website is three years old — a lifetime, in the digital world — odds are it’s outdated.
Do I need a Blog?
A blog is the most commonly used platform for sharing marketing content. In recent years, 55% of marketers claimed that blogging should be a business’s first marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information. Blogging can be used for any business, from a local fashion boutique to a law firm to a construction company. So, in a nutshell, yes, we recommend having a blog.
How many blog articles should I post on my website?
When it comes to blogging, you should be thinking of weekly posts rather than monthly posts. We recommend 1-2 blog posts each week. However, there is no definitive magic number when it comes to blogging. The key is to stay relevant in your marketplace – which means you need to take a look at the frequency of your competition is posting fresh content.
Would my company benefit from digital marketing?
Digital marketing is a must for building a successful business. There are no limits, whether it is growing your brand or improving sales. By understanding what’s coming in the digital space, you can take advantage of it and future-proof any business.
What are keywords?
Keywords are words or phrases in your web pages that match the words and phrases users enter into search engines as closely as possible. Keywords allow you to build an SEO strategy around specific target phrases in a meaningful and measurable way.
How often should I add new content or pages to my website?
A website that sits stagnant for long periods without any new or fresh content is nothing more than an online brochure for your company. A successful website will interact with consumers and provide new and up-to-date information and content. Also, in terms of SEO, Google prefers a consistently updated website. There’s no specific time limit on updating your website; just make sure it stays relevant.
How often should I post on social media?
The goal for posting to social media networks should be at least once per day. Two main things to consider are to make sure you post content that your target audience finds helpful and valuable. Ideally, the content you post should drive engagement and not be promotional.
What is inbound marketing?
Inbound marketing is a strategic approach to creating valuable content that aligns with the needs of your target audiences and inspires long-term customer relationships. Your customers are your customers because you provide solutions to their problems.