One of the easiest and most commonly used ways to create backlinks to your business website is to submit articles to article directories. Although article directories took a strong hit after the Google Panda update and do not provide powerful backlinks, they are still a helpful source of contextual backlinks. Contextual backlinks are links that are embedded in the text of an article and have more editorial weight and power compared to backlinks located in other areas of a webpage such as the footer or on the sidebar.
Examples of Article Directories:
Each article directory has its own rules and regulations so check the directory rules as to where they allow you to place your backlinks. A majority of article directories only allow you to put a backlink the resource box or author bio area at the end of the article.
As a small business owner, you can use your expertise and knowledge to create articles related to your keyword. For example, if you run a SEO Agency in Lynchburg VA and your Keyword is “SEO in Lynchburg VA”, you can write an article about “Tips For Successful Doing SEO in Lynchburg VA
” and then write your resource box as “Looking for SEO in Lynchburg? Phil Tucker runs Be Famous Media, a Results Driven Internet Marketing company in Lynchburg VA. He is a graduate of school of hard knocks and has been helping websites rank higher in the search engines since 2009.” The keyword “SEO in Lynchburg VA” will be hyperlinked to your main website.
You can write your own articles or outsource to a writer. You can also use your original articles that appear on your main website as content for article directory submission. However make sure that the articles are first published on your site and indexed before using them as article directory material. If you don’t do this, Google will see the articles on your website as duplicate content and penalize your SEO efforts. Another way to get content for your article directory submission is to spin your articles either manually or using an article spinning software. Spinning simply means rewriting your article using different words.