How Does Automotive SEO Work?
SEO stands for search engine optimization.
At its core, Automotive SEO is the process of making your dealership website rank as high as possible in the search engines (Google, Bing & Yahoo) when someone does a relevant search like: “car dealership near me” or “used cars in my city”
The higher your site ranks in the search engines, the more visible your business is, and the more traffic and sales your business is likely to generate.
The automotive industry has changed drastically in the past decade. With national chains like CarMax and online services like Carvana, buying a car is now more than just getting behind the wheel of your dream vehicle.
Why Do Car Dealers Need SEO Services?
In today’s digital landscape, car buyers are using the internet to research both vehicles and which dealerships offer the best buying and service experience. By using Be Famous Media for your Automotive SEO, you will increase the amount of organic search traffic to your car dealer website – which leads to increase sales.
Search Engine Optimization has the potential to generate huge benefits, but the key reasons why a successful dealership would invest in SEO services include:
- Car Dealer SEO will produce higher search engines rankings over your local competition
- Increase organic website traffic will give you more local visibility and sales opportunities
- Higher quality “in-market” leads
- More brand awareness and greater infinity to your brand
There are many factors to consider when purchasing or leasing a new vehicle: financing rates, insurance coverage costs, maintenance fees – even how much gas you might use!
The goal of most auto dealers should be to utilize strategies that make sure they are that one definitive source that puts it all together online: an SEO site tailored specifically for dealerships with plenty of links through which customers can get right where they need to be whether they’re looking at pictures or pricing data from certain brands within their specific price range; content customized by dealership location so potential clients find your website.
We have created a proprietary strategy for car dealer digital marketing we call: Local Car Shopper
How We Optimize Car Dealership Websites
As you already know, car dealerships are one of the most competitive industries for local SEO. Today’s car shoppers do much research online before they step into a dealership showroom and many people don’t even know what type of vehicle to purchase when embarking on their search.
With the average car shopper only visiting two dealerships when searching for a new vehicle, it is even more important than ever to show up in local search results. Google reported that most people start their shopping process on either Facebook or by using an online automotive company such as Edmunds, KBB, and TrueCar.
The need for car dealerships to show up high in local search results is more important than ever! Maintaining a strong online presence has been shown time and again to be essential, but now it’s even more so with the rise of mobile devices such as smartphones. It’s crucial that your company appears at or near the top of any given list when people are searching, on both mobile, tablet, or desktop.
Car dealerships are a complex business because they sell new and used cars from lots of different manufacturers. The digital marketing strategy for car dealers is also more complicated than other local businesses since car dealers need to think about the needs of both new car buyers and those looking for pre-owned vehicles.
Additionally, car dealerships also have other departments within the dealership, besides sales, like service and parts departments.
A car dealer is like three businesses in one: they sell new cars, used cars, and do vehicle repairs. This means your optimization strategy must also be multi-faceted if you want to succeed at all of these different aspects of the business.
Multi-Location Car Dealers SEO
If you search for car dealerships in your city, you will most likely find at least one auto dealer with multiple locations. These multi-location types of dealerships are sometimes on the same street or same city or even, in nearby cities.
This can cause problems when dealing with local search engine optimization because of the different physical locations of the dealership rooftops, different websites often require by the auto brand – especially when the dealer group sells competitor’s vehicles.
With over 15 years of experience, we are able to aid in the Automotive SEO for multi-location car dealers – because we are able to market various manufactures, types of vehicles being sold (new & used), the repair services – while making sure that each location’s digital marketing manufacturer’s requirements are being met – including those for Co-Op advertising.
There are several different techniques that can be used to optimize your dealer website for local searches that will help you be found in multiple locations.
One of the things you would need to be aware of – is there are also many ways that will get you in trouble with search engines like Google, if you violate their guidelines.
This is why Be Famous Media’s search engine optimization services focus on “white-hat” SEO techniques and stays on top of all the latest algorithm changes/updates made by Google and all major search engines.
What Should Be Included In Automotive SEO Services?
If you want to receive the best return in your investment for car dealer SEO services, you need to make sure the provider you hire has the experience and expertise to produce solid results.
Be Famous Media has worked for several dealerships, multiple manufactures, and is well versed in driving more Pre-Owned vehicle leads. We will develop and implement an SEO strategy that will improve rankings, bring a higher level of brand awareness and place you in front of your ideal customers.
Here is what is included in our SEO Services:
- Competitive Analysis
- Techical SEO Audits and Repair
- Website Content Upgrades
- Website Convertion Optimization
- Local Search Engine Optimzation
- Backlin and Citation Building
- Monthly Reporting
- Ongoing Consulting
Best Practices For Car Dealer Search Engine Optimization
Our SEO services follow these six strategies to increased organic traffic to your dealership website, higher ranking on Search Engine Results Pages (SERPs), generated in-market leads, and win more sales.